Host Jonathan Tisch talks with Bob Sillerman, CEO and Chairman of CKX, Inc. CKX Inc. owns some of America's greatest icons - Elvis, Muhammad Ali, the American Idol franchise. Bob is a born dealmaker who has bought, built, and sold his way through empires in radio and live events. He sold SFX Entertainment to Clear Channel for $4.1 billion in 2000. Now he is transforming the way we think about celebrity brands.
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